Sonic Scenarist World’s First Authoring to Support Warner
Bros Total Hi Def Disc Creation
Industry’s Leading High Definition Authoring System
to Streamline THD Disc Creation
17 January 2007 — Sonic Solutions® (NASDAQ: SNIC), the
leader in digital media software, today announced its Scenarist® Workgroup
authoring systems for HD DVD and Blu-ray Disc will support Warner Bros.
Total Hi Def disc through a new product called THDassign™.
With Sonic THDassign, facilities and content providers will have a simple
and streamlined way to combine finished high-definition projects created
in Scenarist HD DVD and Scenarist Blu-ray Disc authoring systems for release
on the Total Hi Def disc, which plays the HD DVD format
on one side and the Blu-ray Disc
format on the other. THDassign is expected to be available as a separate
add-on for Scenarist systems in February 2007.
“We welcome Sonic’s support of Total Hi Def within their well known Scenarist
authoring systems,” said Stephen Nickerson, Senior Vice President of Market
Management at Warner Bros Home Video in Burbank, California. “Total Hi
Def is the right answer for studios that wish to publish content in the
new HD formats, but have been delaying in hopes that a single disc format
would emerge.”
THDassign works by providing essential meta-data and volume tagging information
for the CMF outputs from both Scenarist HD DVD and Scenarist BD authoring
systems. This information is essential to maintaining volume integrity
when combining the format layers in a Total Hi Def disc. Scenarist is the
world’s only system that provides professional-level authoring for both
HD DVD and Blu-ray Disc formats, providing specification-level access and
the hands-on control required for advanced interactive title creation.
“For some of our major studio clients, the prospect of creating two sets
of SKUs per high-definition title is a daunting prospect. Now thanks to
Total Hi Def, our clients have a single SKU option,“ said Charles Potter,
vice president of digital media services at Ascent Media Group, a world-class
authoring facility in Burbank, California. “Sonic’s Scenarist Workgroup
authoring for BD and HD DVD already play a key role in our high definition
business plan. With the addition of THDassign, we’ll be able offer Total
Hi Def disc creation services quickly and easily.”
“Sonic has been providing essential technology for media creation facilities
since the company’s inception,” said Rolf Hartley, senior vice president
and general manager of Sonic’s Professional Products Group. “Our renowned
Scenarist Workgroup along with THDassign to support Total Hi Def, is representative
of our continuing support for Hollywood content holders and professional
authoring companies everywhere.”
About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com)
is the leader in digital media software, providing a broad range of interoperable,
platform-independent software tools and applications for creative professionals,
business and home users, and technology partners. Sonic's products range
from advanced DVD authoring systems and interactive content delivery technologies
used to produce the majority of Hollywood DVD film releases, to the award-winning
Roxio®-branded CD and DVD creation, playback and backup solutions that
have become the premier choice for consumers, prosumers and business users
worldwide.
Sonic products are globally available from major retailers, online at
Sonic.com and Roxio.com, and are bundled with PCs, after-market drives
and consumer electronic devices. Sonic's digital media creation engine
is the de facto standard and has been licensed by major software and hardware
manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and
many others. Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Scenarist, THDassign,
and Roxio are trademarks or registered trademarks of Sonic Solutions
or its subsidiaries in the United States and/or other countries. All
other company or product names are trademarks of their respective owners.
Forward Looking Statements
The above paragraphs of this press release may contain forward looking
statements that are based upon current expectations, including views
regarding future Total Hi Def market opportunities and the potential
benefits of THDassign. Actual results could differ materially from those
projected in the forward looking statements as a result of various risks
and uncertainties, including those discussed in the Company's annual
and quarterly reports on file with the Securities and Exchange Commission.
This press release should be read in conjunction with the Company's most
recent annual report on Form 10-K, Form 10-Q and other reports on file
with the Securities and Exchange Commission, which contain a more detailed
discussion of the Company's business including risks and uncertainties
that may affect future results. The Company does not undertake to update
any forward looking statements.
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