Sonic and Sony Power BD-Live Solutions for Hollywood
Strengthen Partnership to Enable Connected Content Creation for Blu-ray Disc
17 April 2008 — Sonic Solutions® (NASDAQ:
SNIC), the leader in digital media software, today announced it is collaborating
with Sony to enhance the BD-Live creation features of the Scenarist®
BD authoring platform. The new capabilities will help streamline the
creation of highly interactive Blu-ray Disc titles that harness the full
power of the BD-Live feature set to enable Web-connected content.
BD-Live adds an exciting new level of interactivity to the home entertainment
experience. By allowing the dynamic inclusion of downloaded online content
such as special features, new trailers and games, BD-Live enables content
creators to maintain a direct relationship with viewers even after a
title has shipped. By making BD-Live-enabled features more efficient
to produce, the Sony and Sonic collaboration is expected to help increase
the availability of connected-content, which in turn will help speed
consumer adoption of next-generation titles and players.
“The BD-Live feature set is an exciting new capability for BD that combines
the best of on-disc and online content to provide consumers with a dynamic
and always-current entertainment experience,” said Rolf Hartley, senior
vice president and general manager of Sonic’s Professional Products Group
“Sony’s extensive knowledge of the BD specification combined with Sonic’s
experience in providing solutions for online interactive content via
its InterActual® products will help significantly boost BD-Live title
production.”
At the National Association of Broadcasters (NAB) Convention in Las
Vegas, Nevada, Sonic is exhibiting Scenarist® 4.5, a new release of its
industry-standard BD authoring suite. Scenarist 4.5 includes enhancements
that enable BD-Live title creation as well as a new security management
utility called Scenarist Safeguard™. Scenarist Safeguard is the only
fully integrated tool that enables all aspects of BD-Live security and
secure content management in a single application that fits any production
environment.
For further information, visit www.sonic.com.
About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com)
enables the creation, management, and enjoyment of digital media content
through its Hollywood to Home™ products, services, and
technologies. Sonic's products range from the advanced authoring systems
used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning
Roxio®-branded photo, video, music, and digital-media management applications.
Sonic's patented technologies and AuthorScript® media engine are relied
upon by leading technology firms to define rich media experiences on
a wide array of consumer electronics, mobile devices, set-top players,
retail kiosks, and PCs. Always an innovator, Sonic has taken a leading
role in helping professional and consumer markets make the successful
transition to the new high-definition media formats and, through the
Qflix™ platform, Sonic is defining new models for the
digital distribution of Hollywood entertainment. Sonic Solutions is headquartered
in Marin County, California.
Forward Looking Statements
This press release may contain forward-looking statements
that are based upon current expectations, including the launch,
distribution, and market acceptance of BackOnTrack Online. Actual
results could differ materially from those projected in the forward
looking statements as a result of various risks and uncertainties,
including those discussed in the Company's annual and quarterly
reports on file with the Securities and Exchange Commission. This
press release should be read in conjunction with the Company's
most recent annual report on Form 10-K, Form 10-Q and other reports
on file with the Securities and Exchange Commission, which contain
a more detailed discussion of the Company's business including
risks and uncertainties that may affect future results. The Company
does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio Easy Media Creator,
Roxio MyMoments, Roxio BackOnTrack Online, Hollywood to Home, and AuthorScript
are trademarks or registered trademarks of Sonic Solutions or its subsidiaries
in the United States and/or other countries. All other company or product
names are trademarks of their respective owners and, in some cases,
are used by Sonic Solutions under license. Specifications, pricing
and delivery schedules are subject to change without notice.
to
archive